Betydelsen av sökmotoroptimering

Betydelsen av sökmotoroptimering

Sökmotoroptimering, eller SEO som begreppet ofta förkortas, har blivit något mycket viktigt för alla webbplatser som vill nå ut till sin publik. Kort och gott bygger sökmotoroptimeringen på ett antal sökord (“keywords”) Mer »

Analysera trafiken till din webbplats

Analysera trafiken till din webbplats

Webbanalys är en oerhört värdefull metod att mäta data i form av trafik till din webbplats. Denna information kan du ha stor användning av i olika sammanhang; det är inte enbart för Mer »

Grafisk design för olika enheter

Grafisk design för olika enheter

Idag är det viktigare än någonsin att alla webbplatser ser bra ut i alla lägen, oavsett om besöker dessa från en mobiltelefon, från en surfplatta, från en dator eller via TV:n. Att Mer »

Om oss

Marknadsföring via nätet är inte enbart ett alternativ för företagen längre; det har blivit ett måste för att hänga med i konkurrensen. Alla är på något sätt konsumenter och de allra flesta använder idag internet för att söka efter information om olika saker. På samma sätt som när man besöker en fysisk butik så bör reklamen finnas där människor vistas. Det är av den anledningen som du ser reklam på många av de webbplatser som finns på nätet, samt i olika appar och i mycket av den e-post du får. Marknadsföring via internet är med andra ord mycket effektivt och når idag de allra flesta målgrupperna, oavsett om det gäller småbarnsföräldrar, motorcykelintresserade eller resenärer.

På den här webbplatsen finns beskrivet hur marknadsföring går till på nätet. Den berättar också om vikten av en bra och funktionell webbplats, betydelsen av en passande grafisk design med mera. Idag räcker det helt enkelt inte att ha en intressant och spännande produkt att sälja. Är designen på din webbplats oinspirerande (eller ännu värre, om sidan inte fungerar som den ska) kommer kunden inte intressera sig för dina produkter. Mycket handlar om att bygga upp ett förtroende hos besökaren av din hemsida för dig och din produkt eller dina tjänster, så att denne känner sig trygg att handla där.

Välkommen till sidan om marknadsföring på internet och vad som “gör” en välfungerande webbplats! Vare sig du är på gång att starta en egen webbplats eller ska utveckla en befintlig, kommer du säkert hitta mycket intressant information som kan hjälpa dig och din verksamhet.

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